MY ROLE – CREATIVE DIRECTOR
ideation // client presentation // project management // casting // pre-production // photo shoot management & direction // image selection // post-production management // design //
Present the new shapers collection with its prices in an innovative way that avoids aggressive hard-sell.
Put price on the result, rather on the product
The ads show a woman’s daily life; she is feeling confident and feminine with FIX shapers. The price tag reflects the result, not just the product. For example: “Illuminated buttocks and thighs silhouette – 90 NIS”.
AGENCY: Saatchi & Saatchi
COPYWRITER: Tom Reuveni
PHOTOGRAPHER: Ron Kedmi
IMAGE RETOUCHING: Eyal Orly