FIX – Light Push-up Bra Campaign
MY ROLE – CREATIVE DIRECTOR:
ideation // project management // casting // pre-production // photo shoot management & direction //
Present the new push-up bra summer collection through playful and interactive activity and engage with a young audience.
Idea //
Give the consumer the option to appreciate the light effect of FIX new bra at home, with the physical print ad.
Execution //
An integrated campaign in which double page ads with bras’ close-ups (1) were presented, followed by an additional ad with the event explanation (2); the consumers were invited to photograph themselves with the double page ad, as demonstrated by the model, upload the photos to FIX Facebook fan page (3) and become one of the collection’s model. In addition, every day one of the participants won a bra from the new collection.
AGENCY: Saatchi & Saatchi
ART DIRECTOR: Daphne Orner
COPYWRITER: Julia Fermento
PHOTOGRAPHER: Shay Yehezkel
IMAGE RETOUCHING: Eyal Orly