Hi! I’m Miri, a performance-driven professional with broad eCommerce and marketing experience across tech products, CPG and CPHG in the US and worldwide. During the past 15 years, I’ve had the privilege of leading marketing and creative projects for some Fortune 500 companies (Estée Lauder, Unilever, and Toyota), being part of exciting high-growth businesses (IT Cosmetics and the new Wix eCommerce platform) and helping some courageous SMBs grow and fulfill their potential.

I am a hands-on, full-stack marketer who takes big projects from inception through planning to multiteam execution. I tackle the acquisition, CRO, and retention cycles with customer-centric and data-based approaches combined, creating true value for both the shopper and the business.

My background as a Creative Director impacts the quality of every project I work on and allows me to oversee and influence multiple touchpoints of the marketing execution. I help DTC companies tailor value propositions, craft relevant storytelling, and focus messages for each shopper segment to achieve excellent customer experiences and business results.

I am passionate about motivating others and encouraging collaborative teamwork. I aim to set a new standard for how teams and cross-functional departments cooperate and work together; I believe in a round table process (vs. silo working) as the driving force of every company’s success. To this end, I have skillfully adapted this philosophy to the organizations I worked with.