GA-DE Cosmetics – Global E-commerce Launch
MY ROLE – GLOBAL BRAND & E-COMMERCE DIRECTOR:
www.gadecosmetics.com
Main site development includes:
– Adjusting site navigation, structure, and functionality—shortening the buying process by half
– Improving product pages by creating clear and concise product descriptions and images
– Adding dynamic product discovery and shopping ability for social monetization
– Integrating Yotpo product reviews widget for social proof and SEO boost
– Creating an SEO ready site, by working with a top-ranked global organic search consultancy firm
• Strategized and managed global DTC marketing efforts including SEO, SEM, Facebook ads, paid social, email, sampling, key partnerships and influencers collaborations
• Institutionalized social media calendar process, revamped content strategy and set community management standard, resulting in expansion of Instagram followship by over 200% and a fivefold increase in engagement rate from 1.32% to over 7%