https://twitter.com/SimpleSkincare/status/620717211494301697
https://twitter.com/SimpleSkincare/status/650807633411092480
https://twitter.com/SimpleSkincare/status/621839238976253953
https://twitter.com/SimpleSkincare/status/654042503847497728
https://twitter.com/SimpleSkincare/status/641279842877476864
Simple SkinCare – “Excite and Connect” Twitter Editorial Content
MY ROLE – CREATIVE DIRECTOR
The “Excite and Connect” content bucket is part of a Social CPR* Framework that I created for Simple creative team.
Interactive and visual ideas that capture user’s attention and generate engagement are the core of “Excite and Connect” content bucket. In order to resonate with our millennial users, we conducted social listening and were on top of relevant trends. Pop culture references, quizzes, PNG hacks, emojis, etc., generated great interest and participation of Simple target audience.
Interactive and visual ideas that capture user’s attention and generate engagement are the core of “Excite and Connect” content bucket. In order to resonate with our millennial users, we conducted social listening and were on top of relevant trends. Pop culture references, quizzes, PNG hacks, emojis, etc., generated great interest and participation of Simple target audience.
AGENCY: Weber Shandwick
DESIGNERS: Kugelman Molly, Gonzales Bianca
COPYWRITER: Alexa Latte
COMMUNITY MANAGER / WRITER: Kathryn Saulitis