Guess: What percentage does #Micellar Water instantly boost skin’s hydration? #TestTheWater pic.twitter.com/OsVZXrMwRm
— Simple Skincare (@SimpleSkinUS) July 13, 2015
Did your skin see too much ☀️ this #summer? Show it some love & rehydrate now: http://t.co/qg7vFmCkW9 #TestTheWater pic.twitter.com/dM3cXJ3Vce
— Simple Skincare (@SimpleSkinUS) October 4, 2015
Make #Micellar Water a part of your nighttime routine. Wake up to hydrated, glowing skin. #TestTheWater pic.twitter.com/FGvBexbVrP
— Simple Skincare (@SimpleSkinUS) July 17, 2015
Click on your skin type to find out how #Micellar Water can work wonders. 👆💦 #TestTheWater pic.twitter.com/Wfb05txgG4
— Simple Skincare (@SimpleSkinUS) October 13, 2015
Love your lattes? Love your skin more & keep it hydrated with #Micellar: http://t.co/rUI3tpQcpi. #TestTheWater #PSL pic.twitter.com/PLZNZgNnNE
— Simple Skincare (@SimpleSkinUS) September 8, 2015
Simple SkinCare – “Excite and Connect” Twitter Editorial Content
MY ROLE – CREATIVE DIRECTOR
Interactive and visual ideas that capture user’s attention and generate engagement are the core of “Excite and Connect” content bucket. In order to resonate with our millennial users, we conducted social listening and were on top of relevant trends. Pop culture references, quizzes, PNG hacks, emojis, etc., generated great interest and participation of Simple target audience.
AGENCY: Weber Shandwick
DESIGNERS: Kugelman Molly, Gonzales Bianca
COPYWRITER: Alexa Latte
COMMUNITY MANAGER / WRITER: Kathryn Saulitis