https://twitter.com/SimpleSkincare/status/659854305307041792

https://twitter.com/SimpleSkincare/status/659484757168820224

https://twitter.com/SimpleSkincare/status/658802649500884992

https://twitter.com/SimpleSkincare/status/659128036999041024

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Simple SkinCare – Halloween Campaign – Social & PR

MY ROLE – CREATIVE DIRECTOR:
ideation // project management // casting // pre-production // photo shoot management & direction // post-production management // design

From elaborate and heavy makeup to intricate outfits, Halloween is the ONE holiday where millennials go all out. But we all know too well that after a night out partying, the last thing on their mind is removing those false eyelashes or scrubbing off that stubborn black cat nose.

CHALLENGE //
Capitalize on a point in time to re-stock Micellar Water and Wipes and get Simple Skincare on editor’s and consumer’s radar.

SOLUTION //
With a simple and relevant message and one in-house photo shoot, we were able to organically enter the current Halloween conversation cross-channel and remind consumers and media of the importance of removing makeup and cleansing skin with Simple’s range of Micellar products.

RESULT //
Results across PR and social far exceeded program expectations. Record shuttering social content, which exceeded benchmark by 20% and reached highest paid ER of 104.3%.

AGENCY: Weber Shandwick
PRODUCER: Stefanie Javorsky
PHOTOGRAPHER: Andrew Pearson
COPYWRITER: Alexa Latte
COMMUNITY MANAGER / WRITER: Kathryn Saulitis