Simple SkinCare – Halloween Campaign – Social & PR
MY ROLE – CREATIVE DIRECTOR:
ideation // project management // casting // pre-production // photo shoot management & direction // post-production management // design
Capitalize on a point in time to re-stock Micellar Water and Wipes and get Simple Skincare on editor’s and consumer’s radar.
With a simple and relevant message and one in-house photo shoot, we were able to organically enter the current Halloween conversation cross-channel and remind consumers and media of the importance of removing makeup and cleansing skin with Simple’s range of Micellar products.
Results across PR and social far exceeded program expectations. Record shuttering social content, which exceeded benchmark by 20% and reached highest paid ER of 104.3%.
AGENCY: Weber Shandwick
PRODUCER: Stefanie Javorsky
PHOTOGRAPHER: Andrew Pearson
COPYWRITER: Alexa Latte
COMMUNITY MANAGER / WRITER: Kathryn Saulitis