This #Halloween grab your girls, get the look & give skin instant hydration with #Micellar Make-Up Remover Wipes. pic.twitter.com/M8Tg3O1SGF
— Simple Skincare (@SimpleSkinUS) October 29, 2015
Don’t shed a tear over sensitive skin. #Micellar gently removes even the toughest #Halloween makeup with ease. pic.twitter.com/9cIMEe68He
— Simple Skincare (@SimpleSkinUS) October 28, 2015
#Halloween is coming 👑. #Micellar Wipes conquer regal makeup & instantly #hydrate skin to return your #radiance. pic.twitter.com/4ja9yAto28
— Simple Skincare (@SimpleSkinUS) October 27, 2015
This #Halloween it’s easy to go from fierce fox to fresh-faced. #Micellar Wipes are tough on makeup, gentle on skin. pic.twitter.com/dHNvFWZCxH
— Simple Skincare (@SimpleSkinUS) October 27, 2015
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Simple SkinCare – Halloween Campaign – Social & PR
MY ROLE – CREATIVE DIRECTOR:
ideation // project management // casting // pre-production // photo shoot management & direction // post-production management // design
CHALLENGE //
Capitalize on a point in time to re-stock Micellar Water and Wipes and get Simple Skincare on editor’s and consumer’s radar.
SOLUTION //
With a simple and relevant message and one in-house photo shoot, we were able to organically enter the current Halloween conversation cross-channel and remind consumers and media of the importance of removing makeup and cleansing skin with Simple’s range of Micellar products.
RESULT //
Results across PR and social far exceeded program expectations. Record shuttering social content, which exceeded benchmark by 20% and reached highest paid ER of 104.3%.
AGENCY: Weber Shandwick
PRODUCER: Stefanie Javorsky
PHOTOGRAPHER: Andrew Pearson
COPYWRITER: Alexa Latte
COMMUNITY MANAGER / WRITER: Kathryn Saulitis