Mission //
Present the winter collection, increase traffic to the brand’s Facebook fan page and create engagement with new costumers.
Idea //
Leverage the brands name, TAG Woman, through Facebook’s well-known feature: the Tag.
Execution //
The campaign was entitled “Tag Yourself” and the models were shot within the theme “Facebook phrases”. In the first stage of our campaign we rallied fans through Facebook and print ads, announcing that photographers were going to be sent to TAG Woman stores to photograph the shoppers. Then these pictures were published on Facebook and women were invited to “Like” the fan Page and “Tag” themselves. The first costumer that “Tagged” herself daily got a gift card for shopping in the store.
During the second stage of our campaign, we made a Facebook app called “What’s your Tag?” giving the user the opportunity to discover her personality and receive a styling advises according to her answers.
