MY ROLE – ART DIRECTOR:
ideation // project management // casting // pre-production // photo shoot management & direction // post-production // design //
In Hebrew there are several expressions for bad hair, for example “karbolet” which translates to chicken crest, and “karnaim” which translates to horns.
We took these two expressions and communicated them visually to advertise the electronic hair supplies of BaByLiss, saying: “Get read of the chicken crest” and “Get rid of the horns”.
