MY ROLE – CREATIVE DIRECTOR:
ideation // client presentation // project management // casting // pre-production // photo shoot management & direction // image selection // collaboration with an illustrator // post-production management // design //
Mission //
Present the winter undergarment and sleepwear collection.
Idea //
Leverage the brands name and use it as a verb, saying “Fix Your Dreams”.
Execution //
Mixed technique print ads that show sleeping models, suggesting FIX underwear “fixing” ordinary dreams into incredible visions. The new dreams were visually created by combination of photographed models and illustration that were inspired by the sleepwear’s prints and textures.
