https://twitter.com/SimpleSkincare/status/687770030503817216
https://twitter.com/SimpleSkincare/status/651508856506421249
https://twitter.com/SimpleSkincare/status/690628920547414017
https://twitter.com/SimpleSkincare/status/674359556496105472
Simple SkinCare – “Introduce and Educate” Twitter Editorial Content
MY ROLE – CREATIVE DIRECTOR
The “Introduce and Educate” content bucket is part of a Social CPR* Framework that I created for Simple creative team.
“Introduce and Educate” content bucket was created with value in mind. Each post gives the users some interesting and relevant information about Simple products and how they can be integrated into their daily life. Illustration was chosen as an ultimate execution for the product posts, as it easily can tell a story. New illustration guidelines were added to the existing brand guide to unify different illustration styles of several designers working on the account and to create recognizable and consistent brand look & feel for product posts.
“Introduce and Educate” content bucket was created with value in mind. Each post gives the users some interesting and relevant information about Simple products and how they can be integrated into their daily life. Illustration was chosen as an ultimate execution for the product posts, as it easily can tell a story. New illustration guidelines were added to the existing brand guide to unify different illustration styles of several designers working on the account and to create recognizable and consistent brand look & feel for product posts.
AGENCY: Weber Shandwick
DESIGNERS: Kugelman Molly, Gonzales Bianca
COPYWRITER: Alexa Latte
COMMUNITY MANAGER / WRITER: Kathryn Saulitis