When promoting a limited number of products, social media content creation becomes a challenge. In order to generate consistent brand voice and balanced, but versatile assets pool, I built a creative process road map, which included framework and detailed steps for how to conduct a research, how to ignite creative ideas and how to communicate them.
This framework helped generate idea-driven concepts, encouraged the team to explore new areas, streamlined the brainstorming sessions, and created highly engaging content.
MY ROLE: Creative Director
AGENCY: Weber Shandwick
BRAND: Simple SkinCare
