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Aviva Zilberman – From Offline to Online

MY ROLE – HEAD OF E-COMMERCE & BUSINESS DEVELOPMENT
www.avivazilberman.com

• Spearheaded the transition of the ten-years-old brand from offline to online; developed an e-commerce ready organization and optimized the value chain to suit the operation of a small omnichannel business. Main areas of development include:

– Global shipping and fulfillment operation
– Inventory integration
– Operational and marketing automation
– Multichannel loyalty program
– Customer support center


• Conceptualized and led the execution of a new online store on Shopify. First months of launch resulted in over 5K sessions with 4.3 pages per session and 15% bounce rate. www.avivazilberman.com


• Formulated a blueprint for local expansion and global penetration; customer acquisition and retention

Owner and Visual Creative: Aviva Zilberman

© MIRI PATRENKO LAUFER / DIGITAL MERKETING, E-COMMERCE & CREATIVE MANAGEMENT